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Marketing
Marketing means communicating Product features to increase awareness. Learn all about working in Marketing.
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- Deep subject-matter expertise
- Global Life Sciences network
Marketing means communicating Product features to increase awareness. Learn all about working in Marketing.
For pharmaceutical marketing jobs, there are a number of roles you can apply for depending on your qualifications and background. Your job as a marketing professional these days might be:
In all cases, it means you are developing and implementing strategy and marketing plans. You keep in mind the marketing ‘P’s’ mentioned above, which relate to where the product is promoted, effectively communicating the Product’s features to attract buyers, and what price it is sold for.
The Products usually relate to investigational Products, Medical Devices, Medical Nutrition or Over-The-Counter (OTC) Products. You work closely with people from the brand team and departments such as Medical Affairs, Sales Market Access and Regulatory Affairs, depending on the product. As a marketeer you have frequent contact with European or Global Marketing teams. A global strategy must be translated into the local market. Inside the pharmaceutical industry you are not involved in design, logo’s or packages. Compliance on the other hand is becoming more and more important. Every message has to be completely in line with the regulations. If you want to claim something about your product it has to be secured by at least two independent literature sources.
In any industry, the words ‘Marketing’ and ‘Sales’ are often closely associated, if not deemed two sides of the same coin especially when ‘Marketing and Sales’ is one department in an organisation. But they are not the same. Many people are confused over the differences but there are five essential ‘P’s’ of marketing that define it for any industry: Product, Place, Price and Promotion, to increase awareness of Products to the right People. This applies equally to pharmaceutical companies, and it is your focus as a marketing professional.
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There are various entry points to marketing jobs and the more you can offer in product knowledge, relevant qualifications and experience, the better your options and there are many opportunities to advance. But this is also a ‘people-facing’ role, so you need excellent communication skills both verbally and in writing (including web and social media texts) to get your message across effectively whatever level you start at. Since you are involved in translating the strategy towards sales supporting materials, it is relevant to have a few years of Account Management experience. It has added value if you really want to understand how interactions with Medical Professionals take place.
Use the search options and keywords for the marketing vacancy you are looking for. You don’t see a vacancy that appeals to you at the moment? Then register with us using the button above, or create a Job Alert below. And talk to us! All the consultants at Herakles Pharma Staffing have worked in the Life Sciences sector. We are always looking for candidates to fill pharmaceutical marketing jobs. As well as the marketing vacancies we advertise, there may be other opportunities on our books that are not advertised due to confidentiality.
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